Music Video Equipment List

For our music video, I  constructed an equipment list which I put onto 'Stupeflix'
This will enable us to keep a track of equipment that will be needed during the filming process.

Costumes

I used 'Stupeflix' to create a video of the costumes the lead actress (Kala Hill)  will wear  in our music video.

We have carefully considered what type of clothing would be most suitable for Kala to wear, as she will be mimicking Kesha's unique style. For example we have chosen a mixture of gold shorts to a brightly patterned aztec dress to portay Kesha's bright and funky style.

Kesha caters for the male gaze in her videos by wearing clothing that reveal her body parts. We will make sure this is within our video as we want it to be conventional to Kesha's way of dressing.  We will cater to the male gaze through the use of shorts, as well as crop tops and heels. This is conventional for the pop genre as artists such as Cheryl Cole (Call my name) and Katy Perry (California girls) wear shorts and crop tops within their videos. 

Near the end of the song 'Crazy Kids', the beat and pace of the song descends, in which Kesha expresses her emotions through singing softly and with emotion. For this part of the song we will have our lead in the fluffy white jumper with red hearts. This will connote a sense of softness and peacefull and will juxtapose  the crazy and bright outfits which go with the rest of the upbeat pace of the song.

Health and Safety Risk Assessment

I conducted a health and safety risk assessment, and then uploaded it onto SlideShare. 

Doing this enabled me to became more conscious of any risks or dangers that may occur, whilst filming and helping my group and actors remain safe during the filming process. This allows us to remain prepared in case of any emergencies or accidents which may arise during the filming process. This makes sure that everyone is aware of hazards to increase safety when filming.

Risk assessment A2 MUSIC VIDEO from ahmer007007

Filming Schedule

I created a 'Filming Schedule' which enabled us to know what shot when filming, in our different locations. 
This was essential as we have many locations which we wish to use in our music video.  This will enable us to plan what needs to shot on what day, hence improving our organisation skills also shows the risks of safety hazards so we remain aware of our safety. This also helps ensuring what props to use for each shot and who will be in the shot, helping the filming process run smoothly and ensuring we have everything we need to prepare for filming scenes.

Filming Schedule for A2 MUSIC VIDEO from ahmer007007

Shotlist

Ishpreet completed a shortlist of our video, and the uploaded it via SlideShare. The use of the shotlist will help us remain organized during the filming process as well as enable us to know exactly what to film, at what location, and what point in the song. 

Shotty from Bryony Johnson

Storyboard

Chloe Connell took the role of drawing out the storyboard, and then decided to upload it onto SlideShare.
 We may find that we don't stick to the storyboard completely, as changes may be made during the filming process of our music video. The storyboard enables us to know exactly what to film, in what location, including shot types and lyrics, we know exactly what to film at particular parts of the song.

Storyboard A2 Music Video from chloebieber1234xox

Artist Reseach

As a part of research, Chloe Connell gathered information on Kesha. This will help us to gain deeper knowledge of our artist:

 Kesha who is also known as Kesha Rose Sebert was born in Los Angeles, California in 1987, she is formally a singer, songwriter and rapper. She had her major breakthrough while appearing in Flo Rida's hit single ''Right Round'', this was then her first major few steps to becoming more famous and getting publicly known worldwide. Kesha attended Brentwood High school and studied songwriting classes and often learned how to sing many of her mothers Pebe songs and on many occasions started songwriting together, this is how Kesha gathered her passion for music. 

http://www.biography.com/people/kesha-562676#awesm=~oB1slULt3tXUMd 

Kesha also has featured her own documentary which premiered on MTV which followed her going on her tour and her day to day life. This enabled her fans to gain an insight to her life and see her working in the studios below is the first episode of her documentary which I interpreted for additional research as it allows viewers to see Kesha for what she is like rather than what they read or see about her. 

Research- Male Gaze Theory

Ishpreet Sundal individually researched into Laura Mulvey's theory of the male gaze, as well as applying it to Kesha's videos and our own:

Laura Mulvey is British feminist as well as film theorist, who introduces the concept of the 'male gaze'. The male gaze refers to the way in which cameras, predominately focus on women as being shown sexual object of desire. By doing this the audience view the female, through the eyes of a heterosexual male. Women can be seen as a sexualised objects in many differing platforms of media, from magazine covers, films, music videos, and so on. This can be done through things such as provocative actions, clothing or even the way men respond or react to women.

Catering for the male gaze is a typical convention of the pop genre. Many female artists such as Katy Perry and Beyoncé, are known for their 'sexiness' and raunchy videos. After viewing various videos of Kesha's (our artist), we could see that many of her music videos also caterers for the male gaze. Below are screen shots from youtube of  Kesha's music videos, which can apply to the male gaze:

The first screen shot is taken from the music video 'We R Who We R'. Kesha is denoted as wearing a provocative American print top, which has a large rip at the chest. This caters for the male gaze, as it enables the audience to catch a glimpse of Kesha's breasts. 



The second screen shot is taken from the music video 'Die young'. Here Kesha is denoted as laying on a mattress in a provocative manner, wearing little clothing. This shot caters for the male gaze, as it emphasises Kesha's legs, breasts and stomach. 

 This research has been helpful in creating our music video. This is as we have learned to incorporated scenes and shots which cater for the male gaze; as this is typical of the pop genre as well as Kesha's 'sexy' image. Below is a screen shot which shows a shot we filmed of the lead (Kala Hill) for our music video. Our lead is denotes as laying on a bed, which is similar to the screen shot above. The shot pays particular focus to Kala's legs, which can be conventional of a pop video. However my group and I were full aware of the possibility, that Kala's shirt may have been too revealing when she was laying down. In order to prevent this, we requested Kala to wear black shorts underneath the shirt. 

Final Treatment

Name of artist: Kesha

Title of track: Crazy Kids

 

Following our draft treatment and padlet response. My group members, Chloe Connell and Ishpreet took to re-constructing the narrative, in order to fix or improve any areas.

 For an example a respondent suggested that we get various shots that link to a theme of 'crazy kids'. So for the beginning we will instead show our lead having woken up in the evening (from intense partying); which will connote her hectic and fun lifestyle.

 

Outline of ideas for music video (narrative, characterisation, concept etc…) Our music video will start of with the female lead, waking up in the evening from intense partying the days before. People  shown doing a unique dance routine; which later in the sequence people are shown doing aswell. Cuts to the lead singing against a starry background, and then cuts to school lab earlier that day of everyone making drinks in a lab (replace alcoholic products). We will ensure to have a close up on this, to make it clear that they are not alcoholic. Then the scene cuts to the female lead and her friends walking to the party and then shots of people in the party, not having a very good time. Thereafter, female lead and her friends put down a large bowl of a substance which then is given to the guests and the party livens up and more funky items are placed in the party to connote that the party was boring before. Female lead and her friend are shown taking shots of the substance.

Resources that will be needed? (actors, props, settings, technical resources) ·      Actors ·      Backdrops/green screen ·      Chemistry lab- lab coats ·      Glitter/make up for actors ·      Costume ·      Big space ·      Lights ·      Mirror ·      Glow in the dark paint/ glow sticks ·      Party decorations

Draft Treatment Padlet Response

My group and I  set up a pad let in class; in order to receive responses to our draft treatment. After having read our draft treatment, people offered what is good and what they believe we should change. This will be helpful when drafting a final treatment as we can make specific changes to what criticism we received. Our theme of 'Humour' and setting of 'Party' was well liked, and the idea of avoiding the use of real alcohol substance was emphasized. 

Created with Padlet

Draft Treatment

Me and my group discussed the potential narrative and ideas that we could include in our pop music video but making sure we remained conventional. We brainstormed ideas and eventually came up with ideas we all agreed upon and were happy to do.  We based our ideas upon the responses we received from our questionnaires and further response we received from the focus group. The responses helped us get an insight as to what we should and shouldn't include when creating a pop genre music video for our target audience. The themes which were most popular were 'Humour' and a setting of a 'Party'. This helped create a draft treatment to help when filming the video, as we will have a set narrative that we can follow.

Name of artist: Kesha

Title of track: Crazy Kids

Outline of ideas for music video (narrative, characterisation, concept etc…) Our music video will start of with the female lead, preparing for a night out with her friends. The lead female looks into the mirror as she begins to get ready; her friends appear to glow in the dark paint to their faces. People  shown doing a unique dance routine; which later in the sequence people are shown doing aswell. Cuts to the lead singing against a starry background, and then cuts to school lab earlier that day of everyone making drinks in a lab (replace alcoholic products). Then the scene cuts to the female lead and her friends walking to the party and then shots of people in the party, not having a very good time. Thereafter, female lead and her friends put down a large bowl of a substance which then is given to the guests and the party livens up and more funky items are placed in the party to connote that the party was boring before. Female lead and her friend are shown taking shots of the substance.

Resources that will be needed? (actors, props, settings, technical resources) ·      Actors ·      Backdrops/green screen ·      Chemistry lab- lab coats ·      Glitter/make up for actors ·      Costume ·      Big space ·      Lights ·      Mirror ·      Glow in the dark paint/ glow sticks ·      Party decorations

Justification of ideas relating to artist, genre and audience questionnaire and focus group information: We are thinking of doing a party scene, as it was one of the most popular options from the questionnaire. Also this would be typical for Kesha as she is seen to be an outrageous and fun artist. Bright things such as glow in the dark paint and make up are typical of Kesha, as she is particularly associated and known for having incorporating these things in her style and her video. The shots will be fast paced, as this is typical of a pop video. After reviewing the Questionnaire and Focus group, we ensured that the narrative was audience specific and was similar to the pop genre.