Audience Questionnaire and Analysis

Me and group member Ishpree Sundal focused on creating relevant questions for our questionnaire, while Chloe Connell (team member) uploaded them via SurveyMonkey.To get our results, Ishpreet then posted the link on her social networking page for 'Twitter', whilst I gave out hand outs with the link asking volunteers to participate; both of these actions helped target our specific audience.

 The questions were created with the idea of what our target audience would prefer in our video. We will use this in the future when it comes to filming our video, as we try and meet the what our target audience prefers so we receive a good outcome.  Below is a sample picture, as well as the link to our questionnaire:

https://www.surveymonkey.com/MySurvey_EditorFull.aspx?sm=3_2BlHUZUXFRHCPB3dF6o4YQXkv_2F_2FcQDJeE8uAu7z0gJo_3D


After receiving results and analyzing them, my group member Ishpreet Sundal then went on to creating a powerpoint showing the results of our questionnaire.

Questionnaire analysis from ishy96

Audience Profile

In class we discussed how it is important to know our target audience, through demographics and psycho-graphics. Demographics being factual information such as age, and psycho-graphics such as likes and dislikes of our specific target audience. My group and I then went on to establishing the demographics and psychographics, of the target audience for our chosen pop artist Kesha. 

This enabled us to specify a particular audience, and will help us conducting our music video. An example of this is me and my group knowing our target audience will be predominantly a female audience, therefore we have to research in order to cater to our target audience's taste; the more information we research and find out, the better it will help us to create a music video for our target audience.

Below is the detailed Prezi presentation I created, which displays the psycho-graphics and demographics of our target audience.

Chloe Connell used the website polyvore, to choose a selection of clothing we believe is associated with Kesha. I believe that Kesha is known for her distinctive clothing and fashion style, it being quite 'punk' and intriguing to a teenage audience.