In class we discussed how it is important to know our target audience, through demographics and psycho-graphics. Demographics being factual information such as age, and psycho-graphics such as likes and dislikes of our specific target audience. My group and I then went on to establishing the demographics and psychographics, of the target audience for our chosen pop artist Kesha.
This enabled us to specify a particular audience, and will help us conducting our music video. An example of this is me and my group knowing our target audience will be predominantly a female audience, therefore we have to research in order to cater to our target audience's taste; the more information we research and find out, the better it will help us to create a music video for our target audience.
Below is the detailed Prezi presentation I created, which displays the psycho-graphics and demographics of our target audience.
Chloe Connell used the website polyvore, to choose a selection of clothing we believe is associated with Kesha. I believe that Kesha is known for her distinctive clothing and fashion style, it being quite 'punk' and intriguing to a teenage audience.
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