Focus Group

My group and i gathered a focus group of females, with age range of 17-19. 
We chose this particular group as it, reflected the majority of our target group/audience of our questionnaire. 
Looking back at our questionnaire,me and my group chose questions to further develop research to help us.
 We begun the focus group process by playing our chosen song for our music video, which is 'Crazy Kids' by Kesha. After having allowed them to listen to the song, we asked particularly important questions which we developed from our questionnaire. This enabled us to gain in depth knowledge as to what our target would want to see from our music video, as well as what we should avoid and could substitute in our music video. 
 Below is the video for our focus group, which I edited and uploaded, I also read the questions out but substituted me reading the questions out with transitions to make it appear better. Chloe Connell filmed the focus group.



Conducting this focus group was helpful, as we learned what we could include in our narrative and what we should avoid.
 For example, from our questionnaire results analysis, we discovered that the two most popular themes for our video were 'partying' and 'humour'. Due to this, we asked the focus group further questions to learn what type of humour is considered suitable.  From this, we learned that our audience would find humour in a narrative which was unusual as our artist is known to be quite unique.  We also learnt that our focus group associated 'Bright' and 'Colourful' when discussing the type of partying scene would relate to our artist. My group and I decided to add unusual humour from other characters in our video,rather than it just being one main star, also to conclude different shots and coloured backgrounds to cater to our target audience's preferences.

Another important question we asked our group, was ideas as to what we could substitute alcohol with, as age restrictions do not allow us to include alcoholic substances within our video, or allow us to handle it. We took this matter very seriously, however noticed it is a motif used by our artist therefore inquired our focus group with suggestions: such as, bright coloured liquid, which would tie in with the 'crazy' party' theme. Taking this into consideration, we will attempt to have our main star creating drinks in a science lab which will fit in with our 'Crazy', 'Humourous' theme, as this connote craziness, which is the lyrics of the song, also links to Kesha's continuous themes which are shown in all her music videos.

In order to find out what we should not include in our music video, we asked our focus group what they dislike in existing music videos. Many of the members agreed to a member mentioning how they disliked long paced shots in music videos as they appeared boring and hardly engaging.  My group and I decided that we will try and film quick fast paced shots to keep our audience entertained using colourful backgrounds and different settings but making sure we stick to the typical pop genre music video conventions This is especially typical of the pop genre, including many of Kesha's videos such as 'Tik Tok' and 'We R Who We R'.